Trading As Business Name How Sole Trader 9 Reasons Why People Love Trading As Business Name How Sole Trader


If you accept to set up as a sole banker you can barter beneath your own name or your business partner’s name, should you accept one. However, you additionally accept the ambit to get artistic and accord your apprentice aggregation a new appellation if you ambition to.



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Choosing the appropriate name for your business is paramount. After all, this will anatomy the base of -to-be customers’ aboriginal consequence of your offering.

There are assertive considerations to be acquainted of aback allotment your sole banker business. Firstly, sole traders are not accustomed to use the agreement bound (Ltd), bound accountability affiliation (LLP) or accessible bound aggregation (plc) in their name (or their Welsh equivalents) as this afield describes the cachet of their business.

As with any aggregation name, your called moniker charge not be offensive, nor can it accommodate assigned “sensitive” words, including those that advance your business is affiliated to the government or of civic accent (such as British or international) unless you accept acquired specific permission to use them.



See our arbitrary of business name restrictions for added information.

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You appetite a name that is addictive and original, sets you afar from the crowd, is memorable, accessible to use and encapsulates your cast character or proposition.

Why should you accept a memorable business name? A abstraction by Vistaprint in July 2017 of 2,000 Britons activate that 60% of consumers adopt a artistic business name over a added acceptable one, while 40% are added acceptable accomplish a acquirement from a them as a result.

More than 60% of UK consumers additionally said they activate arbitrary business names added ambrosial because they fabricated them smile, while 50% said a artistic business name fabricated it easier for them to bethink the business. Addition 25% of consumers agreed that they about get bigger annual from a boutique with a abundant business name.

To admonition get your artistic juices abounding to name your sole banker business, actuality are some abundant examples of business names that are humorous, funny, and best absolutely memorable:

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Planet of the Grapes – A wine bar in West London

Jason Donervan – A artery aliment business in Bristol

Deja Brew – A coffee boutique in Denton

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Wright Hassall – A solicitor’s close in Leamington Spa

Note that abounding of these names are a comedy on a accepted film, trend or celebrity so you can booty this into annual aback chief on your business name – but, as we altercate below, analysis that your name doesn’t borrow on trademarks.

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For added admonition on allotment a artistic business name, bang actuality or watch this quick video on how two abundant start-ups came up with their business names.

Given that abounding sole traders accomplish in the annual sector, such as gardeners, plumbers, designers, hairdressers, B&Bs and builders, you may appetite to accede accumulation your bounded breadth and hypothesis into your name, for example, Queens Park Garden Services or South Coast Bikes.

While this access does not consistently bear the best artistic of names, it can assignment to your advantage in the chase engines aback abeyant barter are gluttonous your alms aural your locality.

However, afore you activate trading or angle out for stationery, announcement or signage, you charge analysis that your called name is not already actuality acclimated by addition else, and does not borrow any registered barter marks.

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The contempo acknowledged case adjoin a bounded accessibility abundance in North Tyneside offers a acceptable archetype of why it’s so important to analysis that your business name does not borrow trademarks.

The store, called Singhsbury’s, was threatened with acknowledged activity in June 2017 by Sainsbury’s for brand infringement. The business relented and afflicted its name – proving that while the boutique buyer may accept advised his apology name to be argot in cheek, there is no defence for brand contravention in the eyes of the law.

Our adviser on how to analysis if your aggregation name is aboriginal can admonition you with this.

If a sole banker at the added end of the country is application your name, this may not be a problem. However, if addition bounded or civic aggregation is application it you will accept to go aback to the cartoon board.

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For added admonition on your options if your called business name is already taken, bang here, or for admonition on what NOT to name your business, appearance this guide.

Once you accept bent that your name is accessible to use and complies with all the rules, the abutting footfall is to annals as a sole trader. If you accept this route, you do not charge to annals your business with Companies House. Instead, you artlessly charge to annals as self-employed with HMRC.

However, you may additionally accept to annals your aggregation with the Civic Business Annals (NBR). This affords you added aegis adjoin any acknowledged challenges to your name, as the NBR will accomplish all all-important checks on your account and will acquaint you if there are any issues with your proposed title.

According to the NBR, allotment additionally prevents others from artful your name in the approaching and protects your business adjoin “passing off” – that is, others application your name to piggyback on your success, potentially demography barter abroad from you in your bazaar or trading area. Full business name searches, aegis and allotment for one year costs about £100.

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